The SALON NOVA concept is a statement of hairstyle professionalism, uncompromised quality and
artistry since the company was established in 2008.
After years of product development by the NOVA team,
the first EFORIA hair wear collection,
"Victoria - Season 1", debuted in 2017.
NOVA is honoured to partner with the Hong Kong Council of Social Service and be supported by the Social Innovation and Entrepreneurship Development Fund program.
EFORIA, a hair wear handcrafted brand in Hong Kong,
combines modern design, premium product quality
and fine craftsmanship.
EFORIA also carries a social mission to promote social inclusion and better quality life to
the South Asian Minority Women in Hong Kong.